How can you become a successful blogger when you’re not motivated? It’s tough!
Becoming a successful blogger takes time, effort and dedication. But if you’re putting those things into your blog already and you still haven’t achieved success, it’s easy to lose your motivation and enthusiasm. But you’re also not alone.
Here are my 7 favorite tips for how to be a successful blogger that will help boost your motivation and help you keep moving forward to becoming a successful blogger.
1. Be Social.
Being social does two main things for you. It keeps you motivated and enthusiastic because you are interacting with others, but it also improves your traffic
In the past you could simply optimize your blog for higher search engine ranking and advertise with pay per click keywords for getting all the traffic you could handle. Today that’s all changed. SEO and PPC advertising isn’t as easy. It’s much more competitive and costly. And if you’ve suffered a loss in traffic due to search engine changes, it’s discouraging.
Finding success as a blogger, or any online venture for that matter, is easier if you’re connecting socially and building relationships. You’re more likely to buy my widget if I’m someone you are familiar with and trust.
Of course basic Search engine optimization is still important and advertising can certainly boost traffic, but building connections and relationships aren’t fleeting, they’re not vulnerable to search engine changes and unlike advertising, it won’t cost you a thing.
2. Give Readers What They Want to Know.
This is where great content makes all the difference. Great content is what your target audience wants to read. But how do you know what they want to read?
Here are 3 ways to find out.
- Use social media. You can ask questions on Twitter or Facebook which is easy to do but I like to join topic groups and ask questions there. My favorites are Linked and Google groups.
- Create a survey. Create a simple survey using surveymonkey. Send your email list the survey or if you don’t have a list, add the survey link to your blog’s sidebar. Encourage visitors to take the survey by offering them a free gift for participating.
- Forums. Join a niche forum and ask for reader opinions or feedback. You can also just lurk around and see what questions people are asking.
If content demands are discouraging you, use a ghostwriter or buy private label content and customize it. You can also use these tips for creating content quickly and easily.
- Ask a question on Twitter or Facebook and publish the responses you get
- Repurpose content for guest posts or article directories
- From the social contacts you’ve made reach out and request guest bloggers
- Publish a post on the 10 best blog posts, 10 best bloggers, 10 best tips, etc.
- Make a quick video or audio
3. Research Your Keywords With Care.
People find your blog with keywords, so you must use the keywords your visitors are using to find your content. And of course the more searches a keyword phrase gets, the better. But your keywords must also be relevant to what your post is about.
To start, use a good keyword tool. If you’re on a budget Google’s Keyword tool will work fine. Once you settle on the best keyword phrase for your post, include it in each of these areas of your page.
- Your post title
- Post Description
- Post Heading and at least one sub heading
- Alt Text for images
- Page name and path, “http://www.yoursite.com/keyword”
- Post content (use the keyword phrase and at least once, as well as 2 or 3 variations of the phrase)
4. Be a Headline Master.
Your post headlines are significant to the success of your blog. They’re what attract readers to your post. Your headline should contain your keyword phrase, as mentioned in # 3 but you’ll also want your headline to be magnetic enough to lure a reader in.
Using numbers in your headline works very well, for example ‘7 easy dieting tips’. Also use descriptive words like, easy, fast, shocking, useful, etc. where appropriate. To lure a reader in, include an irresistible benefit. For instance, ‘7 Easy Dieting Tips for Fewer Cravings’.
5. Successful Bloggers are Authentic.
You’re human so be human to your readers. Don’t be afraid to share your challenges and mistakes as well as your dreams and accomplishments. Your readers want to learn from you but they also want to feel they share a commonality and sometimes your commonalities may not be things you’re so proud of, but that vulnerability makes you human and people can identify with that.
6. Successful Blogs are Interactive.
Readers look for blogs that are highly interactive. No one wants to connect with a blog that’s hearing crickets. Successful bloggers often ask questions, they stir up debate and share unusual ideas that are interesting and generate thought.
If you accept comments on your blog, and you should, respond to them in a timely manner, but not with “Thanks for commenting”, respond with genuine appreciation and engaging feedback.
7. Fight Discouragement.
We all get discouraged at times, especially if you don’t see the blogging results you expect in a timely manner.
One way to fight discouragement is to interact more. Find friends and supporters by getting social. It’s number one on my list for a reason. Connecting with individuals within your niche, sharing ideas, and supporting each other are ideal ways to not only fight discouragement but help you maintain enthusiasm about what you do.
Stick with your blog until it’s achieving your desired results. Don’t give up then move on to something else, you can’t achieve success that way. Make it your goal to stay interactive with others, use others to help keep you motivated and accountable. If someone else is taking an interest in you, it’s easier to stay motivated and the more motivated you are, the more you’ll get done.