At DNC, Biden Previews a Fall Marketing campaign of Contrasts With Trump


“I’m not asking you to vote towards Donald Trump as a result of he’s a foul man, I’m urging you to vote towards him as a result of he’s completed a foul job,” Michael R. Bloomberg, the previous New York Metropolis mayor and presidential candidate, stated on the conference, making express the totally different method Democrats are taking this yr.

Beto O’Rourke, the previous Texas congressman who ran for president in 2020, stated in an interview that he hears not one of the “bitterness and ugliness and divisiveness” that plagued the occasion in 2016.

“I don’t assume anybody has ever unified us the best way that Donald Trump has,” stated Mr. O’Rourke.

Mr. O’Rourke was additionally a part of a panel of defeated presidential main rivals who supplied a full-throated backing of Mr. Biden on Thursday evening, together with Senator Bernie Sanders, who stated, “All of us, whether or not you’re progressives, whether or not you’re moderates or conservatives, have gotten to return collectively to defeat this president.”

Ceding the highlight to an incumbent glad to delight in it isn’t completely with out danger, nonetheless. Some Democrats are bracing for an onslaught from the president aimed toward Mr. Biden’s surviving son, Hunter, that they worry may rattle the previous vp.

Mr. Trump, who appeared close to Mr. Biden’s childhood hometown of Scranton, Pa., on Thursday to divert consideration from the Democrat, has already steered his marketing campaign in an overwhelmingly detrimental course: Since mid-June, only one % of Mr. Trump’s tv advertisements had been rated as optimistic by Promoting Analytics, a media monitoring agency.

Up to now, the previous vp’s advisers have been happy that Mr. Trump’s barrage of promoting — together with reserving the broadly seen banner of YouTube this week that featured advertisements questioning Mr. Biden’s psychological agility — has but to sharply drive up Mr. Biden’s unfavorability scores.

Democrats have good motive to maintain the give attention to Mr. Trump. Since 2016, his political standing has dipped when the main target is on him relatively than his rivals. Each Mr. Biden and Ms. Harris are liable to missteps when they’re off-script. Maybe most vital, the president is the strongest adhesive holding collectively an ungainly Biden voter coalition that ranges from democratic socialists to four-star generals.



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