Trying to find buzzy, high quality merchandise on Amazon shouldn’t be in contrast to trying to find buried treasure. You dig and dig, and while you lastly come throughout one thing that hits the last word trifecta — it’s acquired a gazillion optimistic critiques, is decidedly low-cost and is definitely nice — properly, the satisfaction is on par with discovering that treasure. (Or discovering, say, an unbelievable $25 Amazon ice roller that instantly depuffs your face.)
The newest cult-favorite Amazon magnificence must-have checks all these containers and is certainly thought-about a treasure amongst its devoted customers. The Aztec Secret Indian Healing Clay is a pure, calcium bentonite clay masks that the model declares is akin to the “world’s strongest facial.” And Amazon reviewers agree. The masks at the moment has greater than 30,000 critiques (75% of that are 5-star) and the product’s natural hashtag, #aztecclaymask, has some 60,000 posts linked to it.
Extra proof it’s no flash-in-the-pan product: Because it first went viral a few years ago, it’s received reward from celebrities like Mindy Kaling, Lili Reinhart and Kourtney Kardashian — who, according to her blog Poosh, rotates the masks in throughout her “self-care Sundays.”
What’s so nice about it? Effectively, chief among the many product’s promoting factors is its efficacy. Customers have known as it all the things from the “holy grail of acne solutions” to a “miracle product.” After being bombarded by the masks all over the place from Instagram to YouTube — this compilation review of Aztec alone has over 5 million views! — I made a decision to present it a attempt.
Identified for drawing impurities and grime out of your beleaguered pores, the Aztec masks tingles and pulsates whereas it’s slathered in your pores and skin, letting you actually really feel simply how onerous these minerals are working. Subsequent it turns into onerous as a rock, making your face completely motionless — not in a scary method, extra in a hilarious, what-on-Earth-is-happening-here kind of method.
Loopy unintended effects apart, my pores and skin was visibly brighter instantly after utilizing the masks. (You possibly can count on 20 to 30 minutes of preliminary redness.) My pores have been squeaky clear, and the subsequent day any blemishes I had have been considerably diminished. Learn: It truly labored.
Since then, like many Amazon reviewers, I’ve been utilizing the masks twice per week minimal, particularly once I really feel a breakout approaching. A number of the most poignant critiques on Amazon — and imagine me, numerous them are emotional tear-jerkers — establish the masks as the one product that has ever come near therapeutic years of painful, acne-prone pores and skin.
One other factor persons are obsessive about: the expertise. In contrast to these fancy luxurious masks (and don’t get me unsuitable, I’ve a particular place in my coronary heart for Tatcha’s luxurious Violet-C Radiance Mask), Aztec requires a little bit of elbow grease. Customers want to combine the clay powder in a 1:1 ratio with both water or apple cider vinegar (the broadly most popular ingredient) to create a paste that you just then lather in your face. I used my fingers, however a complete new crop of particular “face mask brushes” is now available on the market, too. One YouTube reviewer exclaimed, “I really feel like Invoice Nye the science man!”
Extra to know in regards to the masks: It’s multipurpose. The Aztec directions truly advocate utilizing it for all the things from physique wraps and clay baths to foot soaks and bug bites, however try the #aztecfacemask hashtag and also you’ll discover dozens and dozens of movies showcasing the product’s superpower as a hair masks that removes buildup and returns shine and bounce to curly locks.
Lastly, one of many principal causes Aztec has gone viral a number of instances over is just because it solely prices 15 bucks. And it’s one-day Prime, so order it as we speak and it’ll actually be in your doorstep tomorrow. On this planet of fancy splurge face masks, Aztec’s value level is a welcome respite.