For this article I am going to assume that you know how to create ads in Google, MSN and yahoo. OK so you have a product or service that you want to sell, so you need people to sell that product to. Let’s find out how to created targeted ad groups in the three “best” PPC engines out there.
We will stick with the make money niche. It’s popular
1.) Generate a highly targeted keyword list
a. Example – How to make money i. How to make money online ii. How to make money online fast iii. How to make money online today iv. Etc
b. Example – Make money taking surveys i. money taking surveys ii. taking surveys to earn money iii. surveys to make money
Create 10 highly targeted ad groups
2.) Build custom landing pages for each keyword set. For example A. you would build a keyword rich website about “how to make money online” then for example B you would build a website built around the keyword ” money taking surveys”.
3.) Now in Google, MSN, and yahoo, you have different options for the keywords, exact phrase and board, you want to select all of these – you will use them later for testing.
Now you have 10 highly targeted keyword list, 10 targeted web pages, and now your ready to turn on the traffic, test and then optimize. Remember to track all your traffic sources, because if you don’t you are leaving money on the table and that is something that no one wants to do.