Initially, creative thinking fashion designers gather their inspiration, whether it comes from popular culture, music, politics, a beautiful new celebrity, or something entirely different. Then, they design these fashions leaving us the end result, which will be a spring or fall designer collection. These perfectly crafted designs are then ready to be introduced to the world and sold. In order to sell their products fashion designers must advertise their collections. They do this at the runway shows or fashion shows. Models strut these designer fashions down runways in hopes that buyers will be intrigued enough to pay thousands of dollars for them. Of course, when a celebrity wears one of these designs the result is usually the next hottest fashion trend of that particular season. Especially one that is admired for being fashionable.
Celebrities have an enormous influence on trends in the fashion industry. Of course, they can afford to pay thousands of dollars for a Prada purse or let’s say a pair of say $2,000 Jimmy Choo shoes. Where does this leave the average consumer, though? They try to imitate the high-end designs by purchasing fashions that are somewhat similar. Of course, owning the famous designer style ensures you that your getting the utmost quality. This is displayed not only in the workmanship but in the actual design and details of the product.
A good example of quality goods when it comes to designer labels would be Louis Vuitton. Be it a handbag or a wallet the quality is so outstanding that is obvious at first glance. This leaves the average consumer to buy handbags that are similar, like that of buying reproductions. Which is okay, because in reality they are getting the style that is most appealing to them. Delivering a particular design in a dress or a purse and leaving the consumer completely satisfied is the ultimate goal.