Drive: The Shocking Fact About What Motivates Us


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(as of Oct 25,2021 11:28:51 UTC – Particulars)


Overlook the whole lot you thought you knew about how one can encourage people–at work, at college, at dwelling. It is flawed. As Daniel H. Pink explains in his new and paradigm-shattering ebook, the key to excessive efficiency and satisfaction in at present’s world is the deeply human must direct our personal lives, to study and create new issues, and to do higher by ourselves and our world.

Drawing on 4 a long time of scientific analysis on human motivation, Pink exposes the mismatch between what science is aware of and what enterprise does – and the way that impacts each facet of our lives. He demonstrates that whereas the old school carrot-and-stick method labored efficiently within the 20th century, it is exactly the flawed approach to encourage folks for at present’s challenges. In Drive, he reveals the three parts of true motivation:

  • Autonomy – the need to direct our personal lives
  • Mastery – the urge to get higher and higher at one thing that issues
  • Goal- the craving to do what we do within the service of one thing bigger than ourselves
  • Alongside the best way, he takes us to corporations which can be enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who’re pointing a daring approach ahead.

    Drive is bursting with massive ideas– the uncommon ebook that can change the way you suppose and rework how you reside.


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