ECB’s ‘Collectively By means of This Check’ marketing campaign celebrates cricket’s initiatives throughout coronavirus disaster | Cricket Information


“If this disaster has proven us one factor, it is the way in which the cricket household pulls collectively when occasions are powerful,” says ECB’s Clare Connor

Final Up to date: 20/05/20 7:54pm








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The ECB is celebrating the work of over 200 cricket initiatives through the COVID-19 disaster via its ‘Collectively By means of This Check’ marketing campaign

The ECB is celebrating the work of over 200 cricket initiatives through the COVID-19 disaster via its ‘Collectively By means of This Check’ marketing campaign

The world’s oldest surviving worldwide cricketer believes a brand new marketing campaign celebrating over 200 cricket initiatives is proof that the sport is an influence for good through the COVID-19 pandemic.

Eileen Whelan-Ash, who’s aged 108, says the England and Wales Cricket Board’s ‘Collectively By means of This Check’ is a well timed reminder of the large vary of initiatives undertaken by the cricket neighborhood.

The bowler, who represented England both facet of the Second World Conflict, stated: “No cricket was performed through the conflict, however the considered it saved us going and gave us hope. I believe it is the identical now.

“Even and not using a ball being bowled but this summer season, I am very proud to see the game I’ve liked all my life taking part in its half to assist individuals throughout this horrible disaster, protecting them hopeful of higher occasions forward.”

Eileen Whelan-Ash rings the bell at Lord's ahead of the 2017 Women's World Cup Final (picture courtesy of MCC)

Eileen Whelan-Ash rings the bell at Lord’s forward of the 2017 Ladies’s World Cup Ultimate (image courtesy of MCC)

‘Collectively By means of This Check’ is a nationwide marketing campaign that highlights how cricket workers, volunteers and gamers throughout the nation – from each the skilled and the leisure recreation – have already taken half in over 200 initiatives throughout lockdown.

Initiatives embody long-distance charity runs, the supply of meals to the susceptible, and the organising of a devoted telephone help service for these left remoted by the pandemic.

As well as, the ECB has arrange a COVID-19 useful resource hub on ecb.co.uk/covid-19, focussing on offering bodily and psychological well being help to most people, and delivering enjoyable and academic interactive assets for youngsters in partnership with Likelihood to Shine. It additionally consists of eight weeks’ price of curriculum-based academic assets for youngsters aged 5 to 11-years-old.

A closer look at the initiatives highlighted by 'Together Through This Test'

A better take a look at the initiatives highlighted by ‘Collectively By means of This Check’

Clare Connor, ECB Managing Director of Ladies’s Cricket, stated: “Our sport means various things to totally different individuals but when this disaster has proven us one factor, it is the way in which the cricket household pulls collectively when occasions are powerful.

“We’re impressed by and grateful to the entire cricket household from the grassroots of the sport proper as much as our elite groups for his or her unbelievable crew spirit, for not simply fascinated about their very own survival but additionally about how they will help the broader neighborhood.

“We hope this marketing campaign will shine a lightweight on the wonderful work being accomplished, assist signpost individuals to the help they want and supply a sense of hope and solidarity for cricket followers throughout this difficult time.”

The ECB’s key initiatives right now embody the operating of 21 programmes, every offering meals to NHS workers, the susceptible and the homeless, and additional help for the remoted and susceptible via #MakeThatCall the place gamers previous and current, coaches and workers ring older members and stewards from their membership.

Former England captain Graham Gooch delivers food to NHS workers (Pic credit Essex CCC)

Former England captain Graham Gooch delivers meals to NHS staff (Pic credit score Essex CCC)

Three England Ladies’s gamers – Heather Knight, Tammy Beaumont and Sophia Dunkley – have supplied their companies to the NHS, whereas an public sale hopes to boost cash for native charities throughout England and Wales.

Run by Nottinghamshire CCC and involving all 18 top notch counties, the MCC and the Skilled Cricketers Affiliation, the public sale launches at 3pm on Could 22 and runs till 3pm on Could 29. For extra particulars, go to http://www.cricketauction.co.uk.

For extra data on the assets accessible, please go to www.ecb.co.uk/covid-19. To turn out to be a volunteer, please go to the web site and speak to your native county membership.

England's Adil Rashid makes a delivery on behalf of Bradford District age UK

England’s Adil Rashid makes a supply on behalf of Bradford District age UK





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