A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs etc.) on a page or pages to create a desired and pleasing effect. A well-designed page attracts the reader's attention and presents the material in an easy to read fashion. Modern page layout offers the Graphic Designer with many options that make his / her work very attractive, effective and unique.
i. Formal / Symmetrical layout:
This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical center line divides the layout and each side of it contains an equal amount of copy text and illustrations. It expresses dignity and stability. The formatting "toolbar" on the computer has commands or operations which help designers in organizing their page layouts such as in typesetting their work according to specification. Examples are the Justified, Unjustified and Centered layouts.
• Justified: In this arrangement, all lines have the same length and are aligned to form a straight line at both left and right or flush left and right. Word spacing is adjusted so that each line fills the entire measure. It is the commonest format and is very easy to read. However, its demerit is that it contains a lot of hyphens.
• Unjustified: The lines of type in this format is either flushed left and rugged right or flushed right and rugged left. The flush left is common and easy to read but flush right is not popular and is difficult to read.
• Centered: Type lines in this arrangement appear rugged at both ends. The lines centered on an imaginary vertical line making it symmetrical. It is a good layout format for headlines and certificates.
ii. Informal Layout
It is also referred to as Asymmetrical Layout. This format has an informal balance. Each side contains unequal amounts of copy text and illustrations. Informal balance gives the artist the freedom in placing the different types and elements of design using personal opinion and taste. It is often difficult to read. Examples of the informal layout are contour, run-around and inclined layouts.
• Contour: In this style, each side contains unequal amounts of copy text and illustrations in an undulating form (move in a wavy pattern).
• Run-around: In this format, each side of the layout contains unequal amounts of copy text and illustrations in a circular form.
• Inclined: In this layout style, each side of the layout contains unequal amounts of copy text and illustrations which are slanted to either left or right (diagonal pattern).