What do you look for in the way of decorated ladies wear? Is a punchy, humorous slogan what floats your boat? Or would you rather strike a pose in a simply decorated, no-text design– maybe something feminine, filigree and floral? Perhaps your T shirt wardrobe runs the gamut between these two basic types.
A great looking T Shirt on a great looking gal is a beautiful sight. We could say the reverse and substitute “great” with ‘ho-hum” but let’s not; you get the idea! The point is clothing can act as an extension of oneself. Personality and identity are often all right there, expressed in the clothes we wear. The elements of artful design brought out in graphic screen prints should serve to enhance the tee shirt, with an eye to complimenting the colors and fit of the particular style of shirt.
A design that’s well integrated with the style of shirt totally grabs the eye. Conversely, designs not well thought out that look cluttered and junky will detract from the overall look. I think this is especially true of ladies wear– the wide variety of junior sized girl-cut tees and tanks. Some very popular styles of late include baby doll tees, raglans, inside-out tees, spaghetti tanks, shirt-in-shirts, vintage heathers and vintage ringers. Since many of these girly styles are carefully crafted and tailored to be figure-flattering, it’s also appropriate to put more than your average thought and care into the screen print as well.
Of course, this means more exacting demands are put on the graphic designer to capture the heart of the ladies market! Relying on the same old same old won’t cut it with today’s fashion-forward women consumers for whom quality is of the essence. Most designers like me had to notch up the quality to stay in the game when more and more girly styles began to flood the market. Now, whatever the style of tee shirt I’m dreaming up a design for, my leading thought is that classy defines cool–this has always resulted in a product that looks simply the bombest on the gal.
Theme-wise, I enjoy floral designs, in particular, single rose motifs. A certain feminine fluidity seems to work well as the leading design element in floral prints. I think metallic filigree looks great on dark backgrounds but prefer that a symmetrical framework be used with metallics, which simplifies things and serves to focus in on the beauty of the lace-like intricacy.
I think text should either be very minimal or very funny and clever. Thinking hard about what style font is going to best flow together with the art is crucial to a winning design. More often than not, this means concocting hand-lettered text, which contributes a classy, customized feel to the garment. I prefer a spectrum of graphic designs that range from classic to zany. Both of these extremes are relaxed, easy-going and steer clear of in-your-face offensive jibes. Enduring fashions rich with fun, artful, eye-catching designs are a joy for women to wear and make their own elegant statements.