Most buyers think of screen printing their company's custom ink colors when selecting lower cost t-shirts for decorating. In most cases a good argument can be made for screen printing logos, in large part because you can get a big logo printed at a cheap price, oftentimes for less than a dollar.
The benefit of embroidering polo and other styles of shirts is that your business or event can achieve that expensive look that only embroidery can give a garment. That special design, employee name or title literally stands out and there is something to be said about focusing on a smaller design, something less than four inches wide. Your personalization of that garment with a person's name or title is very inexpensive to achieve when buying embroidery if you use a non-custom house font.
Fabric Options: Your choice of fabric and the size of your custom logo should be made carefully. Fabric choices are 100 percent cotton, a 50/50 blend of cotton and polyester, and 100 percent polyester. The benefit of making polyester a fabric choice for a shirt is that it is an easy-care / low maintenance cloth that wrinkles less. Your body's heat acts kind of an organic iron which facilitates the elimination or minimization of fabric wrinkles (don't you just wish that organic iron would work on your sagging skin as we get older?). Polyester is also great in hot weather as moisture does not cause the fibers to swell like cotton, so your perspiration will not be trapped under the shirt. This benefit is known as moisture wicking.
Style Options: Everyone can look the same regardless of age, gender or size when you buy some styles such as the Port Authority PC61 that is made of 100 percent 6.1 ounce cotton, a style that offers a fitted ladies version and for youth, in sizes ranging from extra small to plus size 10xL in about forty dazzling color choices including tie dye.
Embroidery Options: A small logo that is about one inch high and less than four inches across will look good on any fabric. The embroiderer will place a piece of fabric known as a cutaway or a tear away on the inside surface of the spot your logo is to be embroidered. That additional fabric is a foundation to assist your shirt fabric as you want to minimize puckering around the logo. Polyester fabric is much thinner and runs about 3.5 ounces, and is not a desirable density of fabric from which to sew a two or three inch high x three inch or wider design. While everyone embroiders on the wearer's left chest, think if you are making a statement that is right for your event or business when your embroidery is placed on a sleeve, a domain name on the upper back or anything on the shoulders.