The community went off the air for practically 9 minutes in honor of George Floyd.
Yesterday, Nickelodeon confirmed its help for the Black Lives Matter motion by going off the air at 6 p.m. EST.
Instead, Nickelodeon aired a robust video that ran for eight minutes and 46 seconds — which is the precise period of time that George Floyd was pinned to the bottom with Officer Derek Chauvin’s knee on his neck. The whole video consisted of the phrases “I am unable to breathe” on display, accompanied by the sound of respiration.
The community additionally ran a barely up to date model of its “Declaration of Youngsters’ Rights” (which it first got here up with 30 years in the past) together with it.
After it aired, individuals went on Twitter to say how glad they have been that Nickelodeon took such an necessary stand:
With some stating simply how impactful the video was:
Others defended Nickelodeon’s resolution to run the advert:
Whereas some individuals mentioned that it was an necessary message for teenagers to listen to:
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