Nickelodeon Aired A Highly effective Video About Supporting Black Lives Matter

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The community went off the air for practically 9 minutes in honor of George Floyd.

Yesterday, Nickelodeon confirmed its help for the Black Lives Matter motion by going off the air at 6 p.m. EST.

Instead, Nickelodeon aired a robust video that ran for eight minutes and 46 seconds — which is the precise period of time that George Floyd was pinned to the bottom with Officer Derek Chauvin’s knee on his neck. The whole video consisted of the phrases “I am unable to breathe” on display, accompanied by the sound of respiration.

View this video on YouTube

The community additionally ran a barely up to date model of its “Declaration of Youngsters’ Rights” (which it first got here up with 30 years in the past) together with it.

After it aired, individuals went on Twitter to say how glad they have been that Nickelodeon took such an necessary stand:


Rising up, they have been pivotal in mine, and a complete generations improvement as youngsters and adolescents.

In 2020, they’ve confirmed that they are not afraid to facet publicly what is true.

This video performed on all of their channels for eight minutes and 47 seconds.


By no means been extra proud to have been on @Nickelodeon ❤️


Nickelodeon was such an influential a part of my younger life, and it is invaluable for manufacturers like this to make use of that affect to teach youthful generations on what it means to be an ally for justice, equality and human rights #BlackLivesMatter

With some stating simply how impactful the video was:

On nickelodeon they’ve a “I can’t Breathe” industrial that reveals how lengthy is 9 minutes. Throughout this 9 minutes you hear nothing simply respiration.

Others defended Nickelodeon’s resolution to run the advert:

Individuals griping at Nickelodeon for the “I Cannot Breathe” spot. Claiming that it is “not the fitting platform” & that it’s scaring their youngsters

It ought to scare your youngsters.

In the event that they study of injustice from a cable community as a substitute of their dad and mom then that is on the dad and mom.

@geigtm Black youngsters are dying and Nickelodeon has BLACK youngster actors they HAVE to say one thing. I’m sorry your privilege permits to to disconnect and ignore. Our black youngsters CANNOT do the identical. Perceive that perspective.

Whereas some individuals mentioned that it was an necessary message for teenagers to listen to:

i used to be cleansing when i used to be noticed this popped up on the television whereas my brother was watching nick jr and that i requested him if he wished to vary the channel bc i assumed the heavy breath would scare him however he mentioned to let it end. thanks nickelodeon for utilizing your platform

Nickelodeon despatched the message in probably the most mature manner attainable for a youngsters community, solitude very heartfelt…

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