An arm of the Republican Social gathering has spent $400,000 buying copies of a e-book written by one it congressmen. A political marketing campaign submitting revealed the expenditure.
The Nationwide Republican Congressional Committee spent the large sum of money on 25,500 copies of Rep. Dan Crenshaw’s book Fortitude. They used their copies as a part of a fundraising drive.
Crenshaw is a freshman congressman and former Navy SEAL who’s turn out to be one thing of a breakout star for Republicans. His e-book has to this point spent six weeks on the New York Instances finest vendor record.
The NRCC, which works to elect Republicans to the Home, provided the books in an apparently profitable try to solicit donations. The committee defined its reasoning in a message to donors.
“As a robust supporter of Conservative values, I assumed you’d prefer to get one, so we’re placing one apart for you for 24 hours,” an NRCC missive mentioned.
“Declare it now to be sure you obtain your unique signed copy of my e-book, Fortitude,” the message mentioned, within the guise of Rep. Crenshaw.
“Not solely will you be getting this nice e-book, however you’ll even be supporting efforts to take again President Trump’s Conservative Home majority in November.”
“Don’t miss out in your likelihood to learn in regards to the divisive mob politics that’s coming to characterize America, described and defined from my perspective.”
The books raised $1.5 million for the NRCC, so it’ll little doubt be thought of well worth the expense. A public submitting confirmed that $240,800 went to Washington, D.C. bookshop, Politics and Prose.
It’s not uncommon for political teams to bulk buy books on this method.
Darragh Roche is a journalist overlaying U.S. politics and media