Take one look at Obey clothing and you’ll instantly know exactly what you have been missing in urban fashion all these years. These designs are innovative, creative, and exactly what you have in mind for what you want your personal style to be. The man behind it all is Shepard Fairey.
Shepard Fairey was born in 1970 in Charleston, South Carolina. Always having a creative streak, he attended RISD as an illustration student. He was not only creative, but had a hunger for business and getting his designs out there. He quickly excelled and moved on to his own projects.
Shepard’s first business was called Alternate Graphics. He designed stickers, posters, t-shirts, skateboards, and more and sold them out of his own catalogs that he distributed. This audience gradually grew, along with his talent. This led to him being featured in a documentary called ‘Andre the Giant Has a Posse’ that showcased his designs and their popularity.
Shepard Fairey then went through a series of different business partnerships that included screen printing, a design and marketing firm, and even an art gallery. Currently, he is the owner of the Obey clothing line, which is a must if you’re into urban fashion.
Obey actually started out as a street art project called Obey Giant Street Art. While some think street art is better left to the streets, there are others who know what wearable art is an amazing form of expression. Shepard believes that art should be accessible to everyone. He’s even called the t-shirt a “utilitarian canvas.”
He believes that his clothing line represents what Punk Rock should have evolved into. It definitely showcases his personality and personal style, which is clear from the resulting look of the design. It is fresh and completely focused on urban fashion as an art. Whereas some things just can’t be conveyed with stationary street art, it can translate very well onto clothing for those who ‘get it’.
Among the Obey clothing designs you’ll find many basics with a new spin on them, political statements, as well as clothing with a sense of style. Best of all, you’ll find graphic designs that are distinctly Shepard Fairey. For fans of his street art and other endeavors, you really can’t go wrong with Obey.
Another interesting thing you’ll find among his urban fashion are some ‘cameos’ from other graphic design and musical favorites. Graffiti artist Zephyr, Ozzy Osborne, and the Misfits have all endorsed a graphic.
There are literally no rules when it comes to Shepard Fairey or his clothing. What you’ll find is a total freedom to be whoever you want to be, whenever you want to be. The man has had an interesting journey, but nothing is as pleasing to look at as his street art and clothing designs. One thing is for sure, and that’s that Obey clothing should top any list for urban fashion must-haves. Shepard Fairey and his clothing should only continue to grow and evolve to better and better things.