Tumblr, the micro blogging phenomenon that took the fashion industry’s viral marketing strategies by storm is more omnipresent than ever and has a massive presence in the fashion blogosphere. While style bloggers adapted better to platforms such as WordPress & Blogger, industry insiders, maybe because of the simplicity of operation of Tumblr, jumped onto the bandwagon of the “reblogging site” much faster.
While there are are innumerable fashion insiders in the form of labels handled by PRs, editors, models, magazines, photographers and so on, we have a few favorites. The more prolific, the more enticing ones that you have to follow. The Who’s Who of Tumblr, starting with Models:
Top 5 Model tumblrs:
Behati Prinsloo- This Victoria’s Secret beauty is well known to also have a vicarious and bubbly personality to boot which is abundantly clear from her tumblr. At first glance, it would seem like a rather well managed photography blog, not a supermodel’s digital diary but it is in fact, the latter. We’re tough judges but we have to admit, she may have a little talent for more than just looking good.
Male Model Madness- This blog, handled by COACD Inc. (“Confessions of a Casting Director), the creative casting agency is one of our favorites as it is and the fact that they started up a blog chock full of photos of gorgeous men is just the cherry on the pie. From bronzed surfer types from the south coast to uptown preps, this tumblr has the kind of range of men that can keep you up all night.
Ford Models- Because they’re one of the most prestigious model management agencies in the world and at one point, were the only and because they’ve given us gems like Alex Wek, Lydia Hearst Shaw, Ali Larter, Kristen McMenamy, Crystal Renn… and the list is pretty endless. How could we not follow them? Its like being a part of history.
Modelinia- The self professed model dedicated website is usually the go-to for model fangirling, complete with videos of Adrianna Lima telling us what she uses to achieve her ridiculously perfect tan. Their tumblr is a less tutorial-y, more inspirational pictures sort of billboard. And we love it.
Coco Rocha- One of the first models ever to start a public blog, she took the wild leap of being a model with something to say. While she made the switch from blogger to tumblr, her quick inside looks on the life of a jet setting supermodel are definitely worth a look.