Reliable On-line Managed Experiments (A Sensible Information to A/B Testing)


Worth: $21.30
(as of Oct 19,2021 05:51:25 UTC – Particulars)


Getting numbers is simple; getting numbers you’ll be able to belief is difficult. This sensible information by experimentation leaders at Google, LinkedIn, and Microsoft will educate you tips on how to speed up innovation utilizing reliable on-line managed experiments, or A/B assessments.

"A/B testing is the gold customary of making verifiable and repeatable experiments, and this ebook is its definitive textual content" — Steve Clean, father of contemporary entrepreneurship, writer of The Startup Proprietor's Guide and The 4 Steps to the Epiphany

"This ebook is a nice useful resource for executives, leaders, researchers or engineers wanting to make use of on-line managed experiments" — Harry Shum, Govt Vice President, Microsoft Synthetic Intelligence and Analysis Group

"A terrific ebook that’s each rigorous and accessible. Readers will learn to deliver reliable managed experiments, which have revolutionized web product improvement, to their organizations" — Adam D'Angelo, Co-founder and CEO of Quora and prior CTO of Fb

"Kohavi, Tang and Xu have a wealth of expertise and glorious recommendation to convey, so the ebook has a lot of sensible actual world examples and classes discovered over a few years of the appliance of those methods at scale." — Jeff Dean, Google Senior Fellow, and SVP, Google Analysis

"The key sauce for a profitable on-line enterprise is experimentation. However it’s a secret now not. Right here three masters of the artwork describe the ABCs of A/B testing in order that you can also repeatedly enhance your on-line companies." — Hal Varian, Chief Economist, Google, and writer of Intermediate Microeconomics: A Fashionable Strategy

"That is the brand new bible of tips on how to get from knowledge to choices within the digital age." — Scott Prepare dinner, Intuit Co-founder & Chairman of the manager committee

Based mostly on sensible experiences at corporations that every run greater than 20,000 managed experiments a 12 months, the authors share examples, pitfalls, and recommendation for college students and business professionals getting began with experiments, plus deeper dives into superior matters for practitioners who wish to enhance the best way they make data-driven choices. Discover ways to

  • Use the scientific technique to judge hypotheses utilizing managed experiments.
  • Outline key metrics and ideally an Total Analysis Criterion.
  • Check for trustworthiness of the outcomes and alert experimentersto violated assumptions.
  • Construct a scalable platform that lowers the marginal value of experiments near zero.
  • Keep away from pitfalls like carryover results and Twyman's regulation * Perceive how statistical points play out in follow.


From the Writer

Trustworthy Online Controlled Experiments, Ron Kohavi, Diane Tang, Ya Xu, Cambridge University PressTrustworthy Online Controlled Experiments, Ron Kohavi, Diane Tang, Ya Xu, Cambridge University Press

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