UFC 256 — From household piñata enterprise to UFC document e book, Brandon Moreno is on historic quest


The half-made piñata could be sitting on the ground of Pinatas Moreno in Tijuana, Mexico, and enterprise proprietor Alfredo Moreno wouldn’t be completely satisfied.

The job was not accomplished, and his son’s different curiosity was in all probability guilty.

Brandon Moreno began his combined martial arts coaching when he was 12, on the identical time he was working part-time at his household’s enterprise. One was a job. The opposite was a ardour. However they each helped form the athlete who would be the first Mexican-born fighter to compete for a UFC title on Saturday when he challenges flyweight champ Deiveson Figueiredo in the principle occasion of UFC 256.

The piñata enterprise uncovered Brandon to his dad and mom’ work ethic, which has served him effectively in his inconceivable climb up the UFC rankings. The enterprise additionally served as a monetary life raft after he was lower by the UFC in 2018 and his new child daughter wanted surgical procedure. Although Brandon was by no means that good at making pinatas, his efforts within the household enterprise helped him uncover what he needed in life.

“Day-after-day I noticed, at all times, how my dad and mom labored so onerous to provide us the very best alternatives and the very best life potential,” Moreno stated.


When Moreno began MMA coaching in 2005 on the age of 12, he was a “shabby” child, he stated. Chubby. When he was youthful, his important hobbies after faculty have been enjoying video video games and consuming junk meals. At first, MMA began out as only a method to get some wanted train.

That very same yr, Moreno began working part-time at Piñatas Moreno. A part of the work was accomplished out of the household’s house, the opposite half at a small warehouse close by. Moreno’s day consisted of faculty, making piñatas after which working off to coaching.

The extra Moreno educated, the extra he fell in love with preventing — the physicality and the competitors. The preliminary plan was for Moreno to go to school, then regulation faculty. But it surely quickly turned clear that preventing wasn’t an off-the-cuff curiosity.

“At first, I believed [MMA] was a distraction for him, a pastime,” stated Moreno’s mom, Cecilia Carrillo. “I at all times needed him to review, to go to school. It was crucial for me that he do it so he might have life.

“However he by no means wavered, he was at all times coaching, and he actually appreciated it. Ever since he was little, he began to map out objectives for himself. He would at all times inform me that no matter he did in life, he’d be the very best. ‘I’ll be a lawyer — the best-est,’ he’d say to me.”

Moreno’s dad and mom supported his choice to pursue preventing, slightly than the next schooling. However there was one requirement. In an effort to assist pay for coaching and make ends meet, Moreno needed to work on the household enterprise full-time.

It was a busy schedule. Moreno would get up within the morning, practice for 2 hours, then come again house for 5 or 6 hours to make piñatas. After dinner, he’d return to the gymnasium for one more two hours of exercises earlier than ending the evening on the warehouse placing the ending touches on the piñatas.

“I might make my very own schedule, as a result of I needed to go and practice,” Moreno stated. “That is why my dad and mom helped me a lot. … I began to earn cash on my own. I began to develop up, and I began to know onerous work.”

Issues did not at all times go easily. Moreno admittedly was by no means an excellent piñata maker. The method, he stated, begins with cardboard that will get pasted along with selfmade adhesive — a mix of sizzling water and flour. Moreno stated it might take him about 30 minutes to construct a piñata. Alfredo typically grew impatient.

“He’d find yourself working Brandon out of the room, as a result of he could not do it,” Carrillo stated with amusing.

“I by no means had the proper capability to make the piñatas, nevertheless it was a enjoyable a part of my life. I am a greater fighter than a piñata maker.”

Brandon Moreno

The Morenos began the small enterprise in 1997. There have been many households making piñatas of their Colonia Guerrero neighborhood, stated Carrillo, who additionally grew up making piñatas. The enterprise took off a couple of years later when the household began promoting piñatas throughout the border in San Diego and Los Angeles.

Alfredo, Moreno’s brother and one other employee constructed the shells of the piñatas. Then, Carrillo would are available in and beautify them. The piñatas are available in all totally different sizes and styles — like stars, animals and numbers. Whereas constructing the piñatas was not his forte, Moreno did finally discover his area of interest.

“He’d come house and assist with the dressing of the piñata sticks, and he might try this very effectively,” Carrillo stated. “And he stored doing it regardless that he was 100% devoted to sports activities at that time.”

Moreno, now 26, labored full-time at Piñatas Moreno for 4 years, till he earned a spot on the UFC’s actuality present, “The Final Fighter,” in 2016. That was an enormous achievement — and reduction — for Moreno.

“I by no means had the proper capability to make the piñatas,” Moreno stated with amusing. “But it surely was a enjoyable a part of my life. I am a greater fighter than a piñata maker.”


The Final Fighter 24 was a event to resolve who could be the subsequent challenger for UFC flyweight champion Demetrious Johnson. To say Moreno was an unheralded prospect could be an understatement. He was seeded final among the many 16 opponents.

Moreno misplaced his first battle through second-round submission to top-seed Alexandre Pantoja, however Moreno was spectacular sufficient to earn a UFC contract. No different first-round loser acquired a proposal.

When he steps into the Octagon towards Figueiredo, Moreno will once more be anticipated by many to lose. Figureido is a 3-1 betting favourite.

“I used to be — and I’m at all times — the underdog,” Moreno stated. “I feel I am the underdog in life. However I am at all times profitable. I at all times win [in the end]. For me, that’s crucial factor.”

After dropping to Pantoja, Moreno received his first three official UFC fights. However then he went on a two-fight dropping streak, and the uncertainty surrounding the way forward for the flyweight division triggered the UFC to launch him.

The timing could not have been worse. Eight months after his launch, in September 2018, Moreno’s second youngster, Megan, was born with well being points. The household does not wish to go into element about her ailment, however at one level there was a concern she had a tumor on her abdomen. She required surgical procedure. And at the moment, cash was onerous to come back by. Moreno’s dad and mom, with cash from the piñata enterprise, got here to Megan’s support.

“After we knew, it was a Friday, and the physician instructed them they might function as quickly as potential however [my son] did not have the cash,” Alfredo stated. “I instructed him if he wanted it, I would give it to him so they might function on Monday. And that is the way it went, and all of it labored out. Thank God. We have been nervous, nevertheless it went effectively.

“She’s sturdy. She’s like Brandon, he is a fighter. He is obtained loads of power. He by no means takes a step again.”

Moreno, who lives along with his spouse, Shirley, and their three daughters, stated Megan is wholesome now and doing “wonderful.”

And Moreno is excelling in his job.

In June 2019, Moreno fought in Legacy Combating Alliance and received that promotion’s flyweight title. He was again within the UFC three months later — and has not misplaced since.

Now he’ll make historical past representing a rustic that’s no stranger to fight sports activities. Mexico has produced a few of the best boxers, akin to Julio Cesar Chavez and Salvador Sanchez, in addition to present celebrity Canelo Alvarez. There have been Mexican-American UFC champions, akin to Cain Velasquez, however by no means one born in Mexico.

“It means every little thing to me,” Moreno stated. “We now have loads of the way forward for fight sports activities in Tijuana, and Mexico on the whole. … However combined martial arts is a comparatively new sport in my nation.

“I do know I can change the sport in my nation if they’ve the primary 100% Mexican champion within the UFC.”

From dreaming about regulation faculty to creating pinatas in Tijuana to getting lower from the UFC to headlining a pay-per-view, Moreno’s journey has been a novel testomony to his work ethic and perseverance.

“My life is a curler coaster,” Moreno stated. “Loads of good moments, loads of unhealthy moments, too.

“On the finish of the day, it is all a part of my expertise.”



Source link

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *