Video Streaming – A Market Unto Itself

Video streaming is not just a marketing tool anymore. Perhaps it never was designed for marketing purposes alone.

Today video seminars are available by video streaming downloads. The content has its own value so other tools are used to market a fee-based video seminar.

These could be strategic lessons about a specific industry, motivational streams or self-help and religious instruction.

Sometimes these video streams are for a specific course and may have password-protected pdf file downloads for note taking or testing.

Some web users are assigning a value to content rich video streams that can empower them for greater success, give them tools to help cope with loss, provide step by step directions for a specific skill set or simply provide a unique opportunity to be encouraged by someone skilled in the arena of motivation.

In some ways video streams may be a bit like renting a video series, but the side benefits are much more acute. Take for instance interactive online polls, reference material downloads and links to specific complimentary products. These are all things that are not available with existing DVD technology.

The overriding principle of Internet functionality is the hybrid of complimentary technologies. Imagine being able to gain access to a highly valuable training video stream and then gaining priority access to a forum where other members who have viewed the same material can meet to discuss certain aspects of the training. This only adds to the benefits of a paid video stream.

Colleges and Universities have long recognized the value of making offsite video available for distance learners, but the Internet allows individuals to view the video stream from the comfort of their own home or even in a Wi-Fi hot zone using headphones while drinking a latte.

What does this say about video streaming? Well it tells us that this fun tool that was ultimately used as a marketing tool has grown into its own. Something that was deemed useful to businesses as a marketing tool can, in many cases, stand on it’s own as a marketable product in much the same way an ebook can be marketable.

This versatile tool can still be used for the amusement of the masses (ala YouTube and similar video streaming sites), it can still be used to pass along free content rich information, but it can also be used to enhance an existing fee-based ecourse or study program making something accessible that was never available in such a dynamic way before.

How does this affect the way you view the potential in video streaming for profit?



Source by Scott Lindsay

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