Why Georgia Runoff Advertisements Are Operating on Tennessee’s Information Stations


He estimated that Georgians make up about 10 p.c of his viewers. His station has seen thousands and thousands of {dollars} in political spending anyway.

“In a yr the place we had a pandemic, it’s definitely sudden and welcomed,” Mr. Ellis mentioned.

Stations take advantage of cash off tremendous PACs. Whereas candidates are protected against price-gouging beneath federal regulation, the skin teams will not be — and a few are paying quadruple the value for a similar airtime. In Atlanta, for example, candidates are paying $6,000 for a 30-second advert throughout “Jeopardy!” and $5,000 for a spot on “Wheel of Fortune”; tremendous PACs are being charged $25,000 and $20,000 for a similar slots.

“It’s good cash,” mentioned Mr. Acuff on the Chattanooga station.

Among the many out-of-state media markets, essentially the most environment friendly for Georgia campaigns is the Tallahassee, Fla., market, the place about 35 p.c of viewers stay in Georgia.

On the opposite finish of the dimensions is the Dothan, Ala., market, the place solely 5 p.c of viewers are in Georgia.

Tv stations in Dothan might sound sufficiently small to be ignored by even essentially the most bold Georgia politicians. The market reaches a single county in southwestern Georgia, Early, which doesn’t crack the highest 100 counties in Georgia by inhabitants.

Simply over 10,000 individuals stay there, or about 0.1 p.c of the state inhabitants.

However the margins in Georgia had been so excruciatingly small in November — Mr. Biden, the primary Democrat to hold the state since 1992, gained by fewer than 12,000 votes — that the campaigns are promoting in Dothan although 95 p.c of the market lives outdoors Georgia.

“This election goes to be extraordinarily shut,” mentioned Miryam Lipper, a spokeswoman for Mr. Ossoff, who mentioned reaching all voters “is a high precedence for us.”



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